In today's world, technology advances at an extremely fast pace, with new innovations and advancements made every day. Things change quickly in this industry so it's vital to keep up with the latest IT and telecommunications technology trends. Cognitive technology is a very exciting area of technology that we have already seen huge breakthroughs in, and facial recognition is a clear example of this. The developments being made in cognitive technology today will lead to drastic changes in humanity's relationship with machines and their understanding of humans. Today, we see these technologies commonly used in virtual assistants and smart speakers but there is huge potential for them to have a huge impact on a wide range of industries and sectors.